WORK EXPERIENCE | monicamerizalde

WORK

Successfully managed a growing book of business of $500K in university accounts with programs traveling abroad during 2019-2020.
Cultivated relationships with key accounts through meaningful and consistent focused communication on their needs and expectations.
Utilize Spanish and Italian language to effectively communicate clients’ expectations and goals while working with 15+ DMC vendors in LATAM and Europe.
Project manager deadlines and requirements for both client and internal development teams to successfully construct business planning meetings, budget, payments, airfare, visa, and educational goals.
Acted as client’s liaison conducting presentations nationwide to educate stakeholders and participants on the educational advantages and professional exposure of travel.
Proactively monitored current risk environments abroad and effectively assured a safe return home when COVID-19 endangered participants.

Expanded SaaS product portfolio of the organization by executing 120+ promotional events, seminar events, and large tradeshows in the US, LATAM and Europe resulting in $5mm+ of generated pipeline.
Manage events for 3 major divisions with 40+ business leaders to exceeded MQL/SQL Marketing and Sales Qualified Event Lead goals by 105%.
Implemented marketing campaign strategies to better aline with segment leader’s goals and allow live event visibility via Salesforce (SFDC) and CVENT.
Managed accounts relationships with 20+ outside vendor selection, contract negotiation, and AR/AP schedules, reducing collateral and promotional material cost by 8% per quarter.
Project management marketing events department for company rebrand by developing communication and execution plan with product owner and development team.
Developed a budget tracking system to report on event success, utilizing a cost per lead metric, in order to high grade the success of events and land within 5% of $2mm+ annual budget.

Worked with the account's Executive leadership team to establish clear measurable goals, implementing budgetary tracking systems for full visibility saving clients an average of 10-25% project expenses.
Created a customized project lifecycle for each account through a set of collaborative meetings with product owners and development teams to produce a reliable timeline with strategic checkpoints for flexibility.
Managed vendor relationship including contract negotiation, event timeline, creation of marketing collateral & promotional materials, and day of onsite coordination/execution.
Constructed and maintained marketing inventory asset tracking system allowing for effective and proactive event set up, tear down, and management of all equipment.

Exceeded monthly goals rebuilding under-developed territory in the SouthEast by 125% through dedicated client communication and hands-on training in order to build long term relationships.
Resurrected inactive accounts, serviced existing accounts, and obtained new accounts through cold calling and lead follow up resulting in $1mm in revenue.
Drove new business development through qualifying leads, and tracking daily activity and progress through Salesforce/ CRM.
Worked closely with Chief Operating Officer on eliminating process gaps by hiring a sales team of 10 nationwide through the implementation of standardized training company-wide.
Developed a multi tear training system with partnering doctors in order to assure consistent repeatable results.
Constructed a thorough library of patient case studies suffering from chronic pain across the US.
Instructed weekly on-site and online training webinars to 150+ chiropractors in key networking groups to increase learning opportunities for all product owners.

Manage all aspects of the Wedding Party Stylist department.
Oversee all purchasing and inventory control.
Achieve business results by creating selling driven environment focused on customer service.
Develop and implement new in-house record keeping system ad client communication process for all department employees.
Aid in the development and execution of styling wedding party, creating design schemes, floral décor and event planning.
Recruit and develop team, providing direction, support, and resourcing to team members in order to meet sales and customer service goals.